Marketing & lead generation for law firms
I'm Ruth Dorsainville — investor, marketing advisor, speaker, and best-selling author. I help law firms attract qualified clients, convert them with confidence, and scale without burning out the partners.

Investor · Advisor · Speaker · Author
Practice areas served
Most agencies hand law firms a website and a Google Ads account and call it strategy. The DNA Core System™ is different — a holistic playbook that blends marketing, automation, leadership, and recruiting under one roof, built for partners who want long-term transformation, not just a busier calendar.
Turn your firm's expertise into a profitable, predictable client-attraction system — packaged, positioned, and ready to scale in 90 days.
Social, paid, and SEO engines tuned to your case types. We bring high-intent prospects, not vanity traffic, and we measure cost per signed retainer.
A done-with-you marketing team and automation stack that books consultations, follows up relentlessly, and frees your partners from busywork.
Transformational Leadership Academy plus DNA Diversity Executive Search — so the firm you scale is one your top talent wants to stay at.
"I believe that each and every single one of you has success in your DNA. My job is to build the system that lets your firm prove it."
— Ruth Dorsainville
Composite results across DNA Blueprint™ clients. Detailed firm case studies available on request.
Average time to a profitable client-attraction system
Typical lift in signed retainers within the first year
Free trial of the DNA marketing & automation stack
Best-selling author on inclusion & leadership legacy
"Ruth doesn't pitch tactics. She rebuilt our intake, rewrote our positioning, and quietly doubled our caseload. She is the most valuable non-attorney on our roster."
Rendez-vous with Ruth
I take on a small number of new law firms each quarter. The first conversation is private, candid, and runs about forty-five minutes.